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‘Food processor General Mills, maker of famous brands Cheerios, Pillsbury and Betty Crocker, will start labeling genetically modified organisms present in their products after Congress failed to reach a consensus on national GMO label legislation.
Minneapolis-based General Mills made the announcement Friday, under pressure driven by a GMOs labeling law which goes into effect in the state of Vermont on July 1.
“We can’t label our products for only one state without significantly driving up costs for our consumers, and we simply won’t do that,” Jeff Harmening, head of General Mills’ US retail operations said in a post on the company’s blog. “The result: Consumers all over the country will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills food products.”’